Wear it Again
Problem: The rise of the fast fashion industry has contributed to the exponential rise of pollution and human rights abuses. At this point, most know of the harm fast fashion produces, but most consumers aren't willing to give up their favorite fast fashion brands.
Solution: With this in mind, I set out to create a campaign that targets the driver of fast fashion—overconsumption. The Wear It Again Campaign doesn’t shame, it fights fast fashion by promoting love for the clothes that have stuck by you through thick and thin.
Read the full Wear it Again book here.
a social impact advertising campaign
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a social impact advertising campaign •
Our list of ways to reduce your fashion waste is printed directly onto a durable tote bag you can take with you when you’re in the mood to treat yourself to something new.
A Tote That Helps You Shop Smarter
Show your support for the slow fashion movement by wearing our collection of patches and pins each with its own unique meaning.
Patches and Pins With Meaning
Wear it Again focuses on creating content that shows Gen Z viewers how to combat consumerism in a few ways:
1. How to style their existing clothes in new ways
2. How to care for their beloved clothes
3. How to ensure the new clothes they buy will last
…and more!
