Problem: Hispanic women, one of the fastest-growing young ethnic groups in the US, are disproportionately affected by endometrial cancer.
Solution: Raise awareness of endometrial cancer amongst Hispanic women through targeted, multi-lingual out-of-home, experiential, and podcast-based advertising.
¿Gota Roja?
Bandera Roja
See the complete deck here
a disease awareness campaign
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a disease awareness campaign •
Phase One: Creating Awareness
Influencer partnerships, subway ads, and guerrilla marketing will all work together to bring awareness to the signs of endometrial cancer and promote the event in phase two.
The first of a series of many events country-wide will feature free, private consultations, open forum conversations with an HCP, informational resources, food, music, and translators to facilitate a day full of education and fun.
Phase Two: Flagship Event
An overwhelming majority of Hispanic women did not have the opportunity to complete higher education, so the Red Dab Podcast will act as a long-term educational resource. Broadcast radio reaches an extremely significant percentage of our audience, so podcast episodes will also be aired on popular Spanish stations.
Phase Three: Podcast and Radio
Each phase of the Gota Roja? Bandera Roja campaign reinforces the others to create a continuous cycle of education and end the disparity in endometrial cancer prevention & treatment for Hispanic women.
